EdAider – Case Study

Thesis

Improving Activation & Completion in AI Education

Project Type:

UX Research, UX Design

Role:

UX Researcher & Designer—leading research, design ideation, prototyping, and collaboration with stakeholders.

Tools:

Figma, Miro, Notion, Hotjar, NotbookLM, Metabase, Dovetail, AI Tools

Methods:

Interviews, Data Analysis, Journey Mapping, Prototyping

Timeline:

April – June 2025 (10 weeks)

Team:

Solo UX effort supported by EdAider’s product team, school leaders (principals, ICT strategists), and a frontend developer.

The Challenge

Only 13% of welcome emails are opened; 76% of those lead to clicks—meaning the main drop-off is before users even engage.
Teachers often miss the email, misunderstand the training context, or deprioritize it due to workload and digital uncertainty.
Those who do start find the course relevant—but activation barriers lie in onboarding, motivation, and organizational communication, not in the content.

Methodology

Analyzed login and participation data (300 users)
Conducted interviews with teachers and principals
Segmented user types based on engagement
Formulated two main hypotheses: one organizational, one user-focused

Solutions

Designed a new format: joint kickoff, individual work, and group wrap-up
Proposed group tasks and simplified login process
Created wireframes and user flow improvements in Figma
Suggested better communication and course introduction strategies

Results

The concept will be piloted in June 2025

The team has decided to prioritize the new course structure

I delivered actionable design materials and strategic proposals for implementation